With consumers employing more social distancing, with many staying and working at home, there has been an impact on buying behaviour for this category. More are now making purchases online...

In an increasingly borderless world, many consumers are favouring Irish pharmacy brand products. Research has shown that a brand’s country of origin can be as important as other purchasing criteria...

While more is being done to promote awareness regarding the importance of the safety and appropriate use of OTC drugs, pharmacists are still the patients best resource in the proper...

Increasing numbers of people are taking a proactive approach to their health and the wellbeing trend is sweeping the nation. Keeping up with consumers or even getting a bit ahead...

Consistently strong growth is expected within the OTC Eye Care market in the future. Screen time is having a negative impact on consumers’ eyes, which often dry out and become...

These days, product innovation is crucial in an already packed market. In order to make an impact, companies be able to think outside the box and present unique solutions to...

Health issues and care strategies for women’s health is far more wide-reaching than just pregnancy and gynaecology. Research has shown that increased global focus on women’s health disorders and an...

Research has shown that many Irish consumers are heavily invested in their skin care routines, seeking products to make their skin look its best, particularly interested in preventing signs of...

A rising focus on health and wellbeing contributes to growth, as Irish consumers increasingly spend more time on their routines to maintain both oral care and health, and anattractive appearance....

When launching a new product there are several steps to success that are crucial for any business, taking time and careful planning. These include understanding your target audience and how...