When launching a new product there are several steps to success that are crucial for any business, taking time and careful planning. These include understanding your target audience and how to reach them effectively, looking at what makes your product innovative or different and unifying the product team across all channels, whether it’s marketing, social media or sales.
The finalists in this category have demonstrated that consistency is key when launching a new product within the OTC market.
- Vital Proteins®
- New Vision Skincare
- Spotlight Oral Care Water Flosser
- Nytol
- Dettol
View Best Launch of the Year Finalists below:
