With consumers employing more social distancing, with many staying and working at home, there has been an impact on buying behaviour for this category.
More are now making purchases online to meet their beauty and appearance needs.
Innovation continues to be a significant factor in the continued growth of the beauty OTC market in Ireland. With the category remaining highly competitive, innovation is just one way to maintain consumer interest in brands.
- Skin Magic Wonder Balm
- Vital Proteins
- Nuxe Huile Prodigieuse
- Filorga Time Filler
- Codex BIA Skin Superfood
View the Best Beauty Product Finalists below:
