The CarePlus Pharmacy Network scooped the Uniphar Category Development Award for 2023 – their second Award of the evening.
They won this category for their Women’s Health initiative rolled out across all their stores. Navi identified an opportunity in the market to educate female customers on hormonal health and how pharmacies can assist in identifying their specific nutritional needs based on their age and current symptoms.
By arming the pharmacy staff with up-to-date knowledge on women’s health and specific products available, CarePlus pharmacies became an important destination for women’s to get advice and to improve their lives. The key areas focused on were periods, perimenopause and menopause- covering the full female customer base.
Breege McTigue, Director of Customer Engagement with Navi Group commented, “Our pharmacy teams on the ground are really central to everything we do and so we are continuously looking at the best ways to educate and engage with them across all our products and across all our categories in community pharmacy.
“We are thrilled to have won this Award as it shows the work being put into this being rewarded and recognised. Customers in pharmacy are looking for a solution to a problem, whatever that may be and our CarePlus pharmacists and pharmacy teams are perfectly positioned to solve that with them.”
Laura Downey, Category Manager with Navi Group added, “Winning this Award is fantastic for us and provides a great platform for generating positivity around category development; particularly for us with the Pain category as we have been doing so much work in this area for our teams.
“Taking this Award shows that we are going in the right direction with that.”
