Solgar® is delighted to announce the launch of Solgar® Brain Works with Full Spectrum Curcumin & BacoMind®, a brand-new supplement which carefully brings together a powerful combination of ingredients designed to support mind and memory.
Available from 15 March, each Solgar® Brain Worksbottle contains60 Licaps® (innovative liquid-filled softgels) and has an RRP of £39.99 / €42.99.
The one-a-day formulation unites botanicals and contemporary science, with clinically studied Bacopa monnieri extract (Bacomind®), Full Spectrum Curcumin, vitamin B12 and choline. This powerful combination has been specifically chosen for its key health benefits in supporting mind and memory, the nervous system and psychological wellbeing.
The brain controls every function of the body including creativity, emotions, intelligence, and memory, which means brain health is important for every person at every life stage. Indeed, many millennials and individuals in their forties and fifties are looking to manage busy and pressured lifestyles by supporting focus and mental performance. Whilst adults of advancing age are also concerned with supporting brain health. This is supported by the findings of the Euromonitor 2020 Health and Nutrition Survey, which identified that cognition and memory are health concerns widespread across age cohorts.
As a result, ‘Nootropic’ supplements (those concerned with improving mental performance within healthy people) are becoming increasingly more mainstream as levels of awareness and popularity grow.
Solgar® Brain Works offers consumers an innovative and unique solution, which ensures its ingredients are kept as close to how they are found in nature as possible to deliver maximum benefits. The four key ingredients are:
Solgar® Full Spectrum Curcumin. Curcumin is the principle curcuminoid in turmeric and responsible for many of the health benefits associated with this golden spice. Solgar® Full Spectrum Curcumin uses a unique micellised form of curcumin (NovaSOL®), which significantly increases its bioavailability and absorption rate, compared to other forms of curcumin.
BacoMind®. The patented, clinically tested Bacopa monnieri extract is shown to support memory and cognition in healthy older adults. New science shows great promise in supporting cognition and mental performance with nutrition and botanical extracts. Bacopa monnieri is a well-known Indian botanical, a perennial herb native to India, Myanmar, Cambodia and Vietnam.
Vitamin B12. Methylcobalamin, the body-ready form of vitamin B12, supports clarity of mind. Science shows that when our vitamin B12 levels are adequate cognitive health is supported. Vitamin B12 is essential for the maintenance of the myelin sheath surrounding nerve cells (neurons), to produce neurotransmitters such as GABA, serotonin and dopamine, and, along with folate and vitamin B6 needed for proper homocysteine metabolism. Vitamin B12 deficiency is considered a risk factor for cognitive impairment, and is also a potential concern for those following a vegan or plant-based diet.
Choline. An essential nutrient readily found in foods but often not consumed in high enough amounts by most people and especially those following plant-based diets. Choline is a crucial component of cell membranes and is needed to make acetylcholine which is an important neurotransmitter for memory and mood and also helps control muscles.
Paul Chamberlain, Solgar’s Category Development and Product Training Director, said:
“We’re always striving to bring meaningful innovation into the category with products that fulfil key consumer needs. I am therefore extremely proud to have launched Solgar® Brain Works with Full Spectrum Curcumin & Bacomind®, which brings together the power of traditional botanicals and clinically studied ingredients in a unique vegan formula helping you to stay focused.”
Research has shown that 15% of new VMS shoppers are looking for a supplement to support brain and/or mental health, compared to 13% of existing VMS shoppers. Often brain health products get lost amongst other VMS products on shelf, therefore retailers are advised to help shoppers find Solgar® Brain Works by creating a brain health display in store to highlight products and their benefits.
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 Independent Consumer Survey Dec 2020 Attest