The rise in self-medication recently is one of the major drivers of market expansion in the pain relief area. The market is expanding as a result of more people moving from prescription to over-the-counter medications due to lower costs and an increase in OTC medicine approvals from regulatory bodies. The industry is expanding due to the accessibility and affordability of OTC products as well.

Customers in Ireland have shown a growing preference for over-the counter analgesics for the relief of pain and fever. This preference can be attributed to the convenience and accessibility of these products. One of the unique factors influencing the Analgesics market in Ireland is the country’s ageing population. Ireland has one of the highest proportions of elderly individuals in Europe, and this demographic is more likely to experience chronic pain and require analgesics.

The Finalists in this Category are:

Calpol Infant Suspension

Calpol is Ireland’s Number 1 Paediatric Pain Brand (based on IMS units, IMS/Nielsen Value), trusted by HCPs for over 45 years. It is specially formulated for children and gets to work on fever in 15 minutes. It is suitable from 2 months plus, gentle on tummies (can be used with an upset stomach) and kids love the taste.

Calpol Infant range is available in Original and Sugar Free Formulations in 60ml and 140ml size. Dosing syringe is included and is strawberry flavoured.

Calpol Six Plus Suspension range is available in Original (orange flavour) and Sugar Free (strawberry flavour) in 60ml and 140ml sizes and is suitable from age 6. Calpol Six Plus Fastmelts are a strawberry flavour tablet that melt in the mouth – no water needed.

Calpol is heavily supported in-store quarterly with brand assets and POS materials provided.

Brupro Max 400mgx24

Brupro Max 400mg Film-coated tablets work where they’re needed – at the site of pain.

They relieve pain, reduce inflammation and lower temperature.

Brupro Max provides fast and effective relief from:

• headaches • muscular pain

• dental pain • cold and flu symptoms

• period pain • fever • backache

The Brupro brand is marketed by Rowex Ltd., based in West Cork, Ireland.

In 2016, the product was ranked 193rd in IPN OTC BEST SELLING PRODUCTS IN IRELAND. We fast to 2023 and Brupro Max 400mg x 24 was ranked 13th in the IPN’s OTC TOP 100 products.

Panadol Extra Soluble

Panadol is Made and Trusted in Ireland. Panadol Extra Soluble is indicated against 5 types of tough pain, only available in pharmacies, and contains a second active ingredient (caffeine), that amplifies the analgesic effect of paracetamol, making it more powerful than standard paracetamol tablets. So, when you’ve got a headache you can count on Panadol Extra Soluble to deliver powerful, effective relief. And it’s gentle on your stomach, too. Panadol Extra Soluble is also effective in treating backache, rheumatic pains and muscle pains, period pains, and toothache.