Increasing numbers of people are taking a proactive approach to their health and the wellbeing trend is sweeping the nation. Keeping up with consumers or even getting a bit ahead of their desires is the name of the game. In the ever-changing and extremely fickle vitamins, minerals and supplements (VMS) category, it is even more vital to stay on pace or ahead of the curve with those visiting their local pharmacy.
According to latest market research reports, vitamins sales are expected to continue growing as consumers increasingly look towards preventative measures over cures. A growing number of consumers are expected to monitor their health through blood tests, which will result in greater awareness of vitamin and other deficiencies.
The Finalists in this Category are:
Zest Active
Zest Active is an innovative super supplement from Irish Supplement company Revive Active. Zest Active is scientifically formulated with 25 active ingredients including vitamins, minerals, amino acids and Beta Glucans, all carefully selected to support energy, the immune system, brain, and muscle function. Each sachet contains a range of B Vitamins (Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), B6, Folate, B12 which ensures that Zest Active contributes to a normal energy-yielding metabolism. It contains a natural sweetener, steviol glycosides and is suitable for vegetarian, vegan, diabetic, and gluten free diets and is Halal certified. Zest Active contains no caffeine, binders or fillers. With a refreshing orange flavoured blend, Zest Active delivers the daily nutrients you need, to help you unlock your true potential.
One Nutrition Ashwagandha
One Nutrition Ashwagandha contains a unique blend of organic KSM-66® ashwagandha root extract (600mg per 2 capsules), the highest concentration full spectrum ashwagandha on the market, along with the added benefits of magnesium and zinc*. This vegan supplement is designed to support normal cognitive function and to protect cells from oxidative stress.
Formulated in Ireland, One Nutrition premium, high potency nutritional products have been designed to support overall wellbeing, immunity and energy. Good health is at our core. Life is busy enough, so we make good nutrition easy. We use ethically sourced functional ingredients that are rigorously tested and organic where possible. We also look after the environment – our products come in recyclable amber glass and cardboard packaging.
Dextro Zero Calories
Dextro Zero Calories Carbohydrate-free° electrolyte drink in effervescent tablet form with the five essential electrolytes: sodium, magnesium, calcium, potassium and chloride for fast mineral absorption, especially for shorter training sessions and when carbohydrate intake is not absolutely necessary.
Fat free, Gluten free, Lactose free, Vegan, Vegetarian, Sugar free. Available in 2 Flavours: Orange and Lime, 20 tablets per tube. RSP ¤7.99
O.R.S Hydration Tablets
O.R.S Hydration Tablets, developed by pharmacists, are formulated to follow World Health Organisation oral rehydration solution guidelines and suitable for adults and kids. The mix of electrolytes combined with a low-calorie dose of glucose (17.2 kcal) is not only proven to be the fastest way to restore a healthy level of hydration, it also keeps you hydrated for longer than water alone. Containing a balanced combination of glucose, salts and electrolytes O.R.S Hydration tablets are effective in restoring lost fluids during sport, in hot climates, when feeling unwell or during the consumption of alcohol.
O.R.S Hydration is the fastest proven way to restore a healthy hydration level for everyone.
Vivio Junior Multivitamin
Vivio Junior is a delicious-tasting multivitamin tonic suitable from 1 year+ and specifically formulated in accordance with the latest research and nutrient guidelines for children. It is packed with all 12 vitamins loved before, including Vitamin D, C and B12 but with increased levels of zinc and added iodine to support growth in children, their immune system, and cognitive function.
What makes it unique is it is jam-packed with 12 vitamins and 2 minerals, all suitable from 1year+ with a delicious orange taste. It is gluten and lactose free, no added sugar and does not need to be refrigerated.
In-store support includes strong window displays (window stickers, dummy boxes, posters, push/pull door stickers) shelf edges, staff training, a product detail wall chart, branded Height chart for kids to measure their height.
