CarePlus Pharmacy Group
Customer demand for vitamins, minerals & supplements is continually increasing as they look to support their immune health, boost overall wellness, and reduce anxiety in the face of the Covid-19 pandemic. With this surging demand for immunity boosters for overall health and wellness, the CarePlus Category management team developed, built and implemented a category plan encompassing key immunity line including top selling Vitamin D ranges, general immunity vitamins, sanitisers, thermometer, and a variety of masks along with building a full business to consumer website.
Costigan’s Pharmacy, Tipperary
The team at Costigan’s Pharmacy have just brought to market a service which is unlike anything else available in Ireland, an innovation in the Health and Wellness category. The team already had a large instore vitamins and supplements service and wanted to be able to develop an online product, one that was unique to the Irish market. A personalised pharmacist-led product that would encourage buy-in from the customer, improving health through better choice of product and better compliance. The service is provided by an online site called www.MyNutrients.ie.
McCabes Pharmacy Group
Through analysis of external market trends, alongside internal data analysis, McCabes Pharmacy were inspired to further invest in the vitamins category across the business and enhance consumer experience. Operating a consumer centric strategy with innovation at the heart of this allows McCabes to continually thrive and stay ahead of the market curve as well as competitors. Through successful implementation of this initiative, McCabes have enhanced consumer experience as well as increasing category sales.
Sheena Mitchell, Milltown totalhealth Pharmacy, Dublin
The pharmacy team at Milltown totalhealth Pharmacy have gained new footfall from outside of their geographical region due to their online presence within the baby market category. Delivery of a high standard of patient care is core to what the pharmacy team does at Milltown totalhealth Pharmacy and www.WonderBaba.ie and they continue to thrive and modernise with the needs of their customers and patients as priority.
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