Public trust in their community pharmacists continues to rate highest, with trust levels declining for many others.
Trust continues to be critically important in Ireland. But who do the Irish public trust to tell the truth?
The Ipsos Veracity Index is the longest-running poll on trust in professions in Ireland, first measured in 2005. The 2024 edition, conducted via nationally representative telephone survey, tracked the latest movements in public trust in key professionals.
Key Highlights show:
• Healthcare professionals are again the three most trusted professions, with Nurses (97%), Local Pharmacists (96%) and Doctors (94%) leading the way.
• Trust in Teachers (91%, +3 points) and Gardai (82%, +5 points) has increased since last year.
• Public trust in Bankers (45%, +4 points) continues to recover, up 18 points over a five-year period.
• 58% of us trust our fellow citizen; however, this is down 9 points, perhaps a broader reflection of recent societal unrest on key issues.
• Declines are seen in the trust levels for Scientists (81%, -3 points), Weather Forecasters (72%, -9 points) and Pollsters (51%, -6 points).
• Our trust in Clergy/Priests is at 57%, down 4 points.
• Trust scores for EU Leaders (41%, -10 points) and Landlords (32%, -7%) show significant falls since 2023.
Tarik Laher, Director at Ipsos B&A said, “The Irish public continues to trust our nurses, pharmacists and doctors the most when it comes to telling us the truth, as healthcare professionals continue to top the Ipsos B&A Veracity Index.
“Overall, we retain our faith in many professions, with teachers and the Gardai showing high levels of trust and positive increases this year.”
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