Nurofen took the title of Best Marketing/Training Campaign of the Year for 2021.
At Nurofen, consumer safety is the number one priority. Ibuprofen is a well-established medicine that has been used with a good safety profile as a fever and pain reducer, for more than 30 years. Say Reckitt, “As a responsible, science-led organisation, we are always engaging with the relevant health authorities. We remain committed to communicating any additional information or guidance necessary for the safe use of our products should the need arise. At Reckitt we wanted to share the facts with consumers and HCPs to ensure they could make an informed decision about the OTC pain relief product that was right for them.
“We launched the biggest ever PR and Marketing campaign in Nurofen’s history: The ‘Share the Facts’ campaign was a Category focused approach. Nurofen Rapid Relief Maximum Strength 400mg Liquid Capsules contain Ibuprofen. For mild to moderate pain and ever. Always Read the Label.”
“A really strong campaign seen by all; Quick reaction to negative press and successful in changing a negative perception around ibuprofen and covid. A beneficial campaign and message for the total pharmacy sector – The market leader in analgesics. Targets site of pain within all age groups” Judges comments
