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Irish Pharmacy News

Neostrata Ireland – Hosts International Training Day for Pharmacy and Clinic Professionals, Providing Opportunities for Networking and Deepening Brand Knowledge.

Robyn Maginnis by Robyn Maginnis
23 July 2024
in Latest, Product News
0
Neostrata's Global Trainer, Kim Sarros & Neostrata Ireland’s Trainer, Gillian MacMahon presenting a live demonstration.

Neostrata's Global Trainer, Kim Sarros & Neostrata Ireland’s Trainer, Gillian MacMahon presenting a live demonstration.

Neostrata recently hosted their International Training Day which took place on Tuesday the 17th of June. The event brought together pharmacies and clinics at the stunning Sky room in the Radisson Blu where they were joined by the Neostrata team from the US.

The event featured a training session led by Global trainer Kim Sarros and Director of International Sales, Catherine Mueller, who provided valuable insights into the world of Neostrata. The event was thoughtfully tailored into two segments, with one focused on pharmacy training and the other on clinical peels.

The effects of using Neostrata Enlighten Vitamin C serum demonstrated on a split apple
The effects of using Neostrata Enlighten Vitamin C serum demonstrated on a split apple

The pharmacy training commenced with a drinks and canapes reception, where all attendees had the opportunity to mingle with the team. This was followed by an engaging session where tables were set up with individual testing kits, mirrors, and training materials. Nuala Anne Curley, Head of Marketing for Pharmed, warmly welcomed Neostrata US to Ireland and shared the latest updates on what Pharmed has in store for Neostrata. She also announced the much-anticipated return of the Neostrata Ambassador programme, which aims to create neostrata brand champions and promote “best practice” in pharmacies when it comes to selling and promoting Neostrata products.

Notably, the afternoon also featured an update on the latest technologies in Neostrata, including the introduction of the groundbreaking MicroDipeptide229 into the Skin Active range – Microdipeptide229 is a unique scientific development by Neostrata labs that boasts a 229 Dalton size. Dalton is the scientific name given to the size of a molecule. Most topical peptide cosmetics offer a Dalton size of over 500 when the skin needs less than 500 dalton size to effectively penetrate the skin.  MicroDipeptide229 technology vastly increases the ability for the product to absorb into the skins barrier. The technology features in our new Rebound Sculpting Cream – the latest addition to Skin Active range which is quickly becoming a “hero product”.

Katherine Mueller, International Sales Director Presenting Neostrata
Katherine Mueller, International Sales Director Presenting Neostrata

The highlight of the afternoon was the unveiling of Neostrata’s Clarify’s latest product – the new Post Acne Mark Correcting Serum. This potent serum, containing a mix of Tranexamic acid, Niacinamide, and Vitamin C, has been proven to effectively reduce the appearance of dark marks from acne scarring. The training session was further enhanced by a hands-on practical session led by Kim, where all attendees received a customised a skincare regime tailored to their individual skin types. Neostrata’s Lead Trainer, Gillian MacMahon also performed a live demonstration of how to get the best results from your regime.

 The afternoon drew to a close with an engaging Q&A session about the brand and its products and an opportunity for everyone to discuss the training session before parting ways.

Kim Sarros, Global Trainer, Neostrata demonstrating peels on Marleide Santana, Bahia Beauty
Kim Sarros, Global Trainer, Neostrata demonstrating peels on Marleide Santana, Bahia Beauty

Following the afternoon training, the focus shifted to the evening ProSystem Professional Peels training. The setup was rearranged to suit a clinical bed, setting the stage for an informative and interactive session. This was followed by a comprehensive overview of the brand and its products, setting the stage for an in-depth exploration of the peels offered by Neostrata. Kim expertly outlined the different types of peels and the products best suited for various skin types. Importantly, she addressed common concerns, side effects, and the transformative effects of consistent product use. One of the most cherished parts of the evening was the practical session, where attendees had the unique opportunity to experience the peels under Kim’s expert guidance. This hands-on demonstration provided valuable insights into the application and effects of the peels, offering attendees practical knowledge that they could apply in their professional settings. Overall, the Neostrata International Training Day was a resounding success and served as a testament to Neostrata’s commitment to excellence and innovation.

Neostrata team (USA and Ireland) from left: Katherine Mueller, Nuala Anne Curley, Elaine McKale, Kim Sarros, Soraya Blazquez, Gillian MacMahon, Ger Fitzgerald, Daisy Cleary, Amy Rossiter.

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