Empowering Every Body to Move More for Better Health
29th April 2025: McCabes Pharmacy, Ireland’s largest and most patient-centric pharmacy brand, has been named the exclusive pharmacy partner of Athletics Ireland. As the first major initiative under this new partnership, McCabes Pharmacy will serve as title sponsor of Athletics Ireland’s community fitness programme, now rebranded as the McCabes Pharmacy Fit for Life Programme. The collaboration reflects McCabes Pharmacy’s goal of championing the health and wellness of patients, to help them improve their quality of life.
Designed to support people of all fitness levels, McCabes Pharmacy Fit for Life programme encourages communities across Ireland to get moving — through fun, sociable, and structured group sessions delivered by trained leaders in local athletics clubs. Whether walking or running, participants build endurance at their own pace, with expert guidance and encouragement throughout.
To mark the launch of the McCabes Pharmacy Fit for Life Programme, a launch was held bringing together Irish Olympians Thomas Barr, a 400m hurdles finalist at the Rio 2016 Games, and Kate O’Connor, Ireland’s first-ever female European Championships medallist in the heptathlon. They were joined by members of Athletics Ireland, passionate team members from McCabes Pharmacy who can advise participants on their fitness journey and McCabes Pharmacy Fit for Life participants from clubs around the country.
Speaking at the launch, Kate O’Connor said:
“It’s brilliant to see such a supportive and welcoming space for people getting into fitness or coming back to it. Programmes like this really show that movement is for everyone, and it’s amazing to see McCabes Pharmacy helping communities across Ireland take those first steps.”
Brian O’Keeffe, Chief Operating Officer of McCabes Pharmacy, added:
“At McCabes Pharmacy, we believe health isn’t one-size-fits-all. This programme allows us to meet people where they are in their fitness journey, providing personalised health support in a community setting — from injury recovery to everyday wellbeing. It’s a powerful expression of our mission: better health for every body.”
As part of the rollout participants will benefit from practical healthcare support, including BMI and blood pressure checks, delivered through local club activations from Donore Harriers in Dublin to Limerick AC and beyond. In addition, monthly McCabes Pharmacy Fit for Life Roadshows will take place in selected regions, offering expert-led health and fitness guidance, digital resources, and advice on recovery, prevention, and holistic wellness.
Hamish Adams, CEO of Athletics Ireland, said:
“We’re delighted to welcome McCabes Pharmacy as our exclusive pharmacy partner and title sponsor of Fit for Life. Their dedication to accessible, personalised healthcare aligns seamlessly with our goal of making fitness enjoyable and achievable for everyone, no matter where they’re starting from.”
The McCabes Pharmacy Fit for Life programme will raise awareness across Irish communities of the benefits of proactively managing one’s health including being active, and aligns with the brand’s purpose of providing better health for every body. It’s about more than fitness; it’s about building healthier habits for life.
To join the McCabes Pharmacy Fit for Life Programme or to find your nearest participating club, visit www.athleticsireland.ie, and for more information on McCabes Pharmacy, visit www.mccabespharmacy.com
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