Life Pharmacy, one of Ireland’s leading pharmacy retail brands , is the new official sponsor of The Last Word with Matt Cooper show on Today FM every Monday to Friday (4:30M-7PM). The sponsorship, which was secured by Media Central, will see Life Pharmacy become an integral part of The Last Word show through stings, promotions and cross station digital display.
Commenting on the new partnership, Matt Cooper said: “I’m delighted to welcome Life Pharmacy onboard as sponsor of The Last Word show. Working with an Irish brand that brings expert advice and first quality care for its customers like Life Pharmacy is very exciting and a great fit for the show. All of us on The Last Word team are very much looking forward to working with the brand and we fully expect our eager listeners to love the new partnership as well.”
Commenting on the sponsorship Caroline Burton, Head of Retail Marketing Uniphar said: “ Life Pharmacy is delighted to partner with the Last Word and Matt Cooper in 2023 . With 95 pharmacies nationwide it was important to find a partnership that matched this national reach and Today FM’s Last Word delivers a truly national audience. The Last Word tracks the pulse of Irish life and is a great fit for a brand that puts the Irish family at the centre of their consumer commitment.”
Mairead Reen, Chairperson of Life Pharmacy added: “The Last Word focuses on the health of the nation, what could be a better fit for Life Pharmacy?”
Ross McDonnell, Sponsorship Director of Media Central said:
“It’s been brilliant to bring together two long standing Irish brands in Life Pharmacy and The Last Word with Matt Cooper, delivering national reach across Ireland with a dynamic sponsorship pushing seasonal messaging at key times across 2023 for Life Pharmacy. We’re really looking forward to working with Life Pharmacy and Focus Advertising to activate the sponsorship across the year.”
The award-winning Last Word with Matt Cooper show on Today FM now boasts a drive time audience of 164,000 weekly listeners.
Matt Cooper is a decorated broadcaster, journalist and author who is regularly known as one of the hardest working journalists in the business. His show offers a wide variety of cutting edged current affairs content including breaking news updates, guest interviews and debates, opinionated discussions on the latest hot topics and updates on the latest sports, travel and health news in the country that are top of mind for the Irish public.
