LUDA Partners, a Spanish-based start-up has brought its technology, expertise and digital network to Ireland since the beginning of March this year. The company was founded by and for pharmacists, in 2017 to assist the pharmaceutical sector. It has revolutionised the way pharmacies sell online by helping them to increase their online sales with established partners such pharmaceutical companies, marketplaces and quick commerce platforms with ongoing online presence. With this win-win approach, LUDA Partners allows pharmacies to expand their reach without needing any technical expertise or additional resources.
Now, with a network of more than 3,700 pharmacies, over 340,000 product references across Spain, LUDA Partners has decided to expand its operations to serve the international pharmacy community and equip Irish pharmacists with digital opportunities to boost their online sales through new channels.
The company has a successful track record in the Spanish market and its entry into Ireland is expected to bring similar results. By partnering with local pharmacies, LUDA Partners is not only helping them to evolve but also to thrive in the digital world.
Revolutionising Pharmacy Services
The future of pharmacy is undoubtedly digital, and LUDA Partners has been at the forefront of this transformation. As Irish pharmacies begin to adapt to consumers’ digital habits, the benefits will become increasingly apparent. From customer satisfaction to improved operational efficiency, the digitalisation of pharmacies holds immense potential. This can lead to a more responsive sales service overall.
Empowering Local Pharmacies
LUDA Partners’ entry into the Irish market comes at a particularly convenient moment. Many local pharmacies are currently facing the dual challenges of retaining their existing customer base while also attracting new clients in an increasingly digital-first world.
So far, LUDA Partners has proven to be an attractive ally for local pharmacies. Currently, over 30 Irish pharmacies are relying on them in cities such as Dublin, Cork, Waterford, Limerick, Galway, Kilkenny and Ennis but their digital network keeps expanding.
At the same time, the company has enlarged its network with the support of its partner, Just Eat. Both businesses have a current collaboration to launch a new vertical for pharmacies to amplify their online presence. Within this channel, pharmacies have the opportunity to sell a variety of pharmacy categories like first aid, baby food, sexual health, hygiene and cosmetic products, among others, with no digital knowledge needed.
Here’s how LUDA Partners empowers Irish pharmacists to start online selling:
- Expanded Reach and Visibility: Pharmacies gain access to 1.1 million customers across Ireland, significantly enhancing their online visibility.
- Increased Revenue: The average billing through this new channel is €2,700, providing a boost to overall revenue.
- Business Awareness: Ensuring that pharmacies are top-of-mind when customers are searching for pharmacy products in over 40 delivery zones.
- Effortless Setup: The digital network integrates seamlessly into existing pharmacy operations, ensuring a smooth and efficient transition to online sales without prior digital knowledge.
- No Fixed or Installation Cost: LUDA takes care of the logistics. It has a dedicated team ready to assist pharmacies in transitioning to online sales.
Enhancing Competitiveness
The company is aware that pharmacies play an important role in the Irish community. With that said, LUDA Partners is committed to improving their benefits in the digital landscape by guiding them step by step.
As more pharmacies go online, they can stay relevant and competitive in an increasingly digital era while sharing their guidance and services with their customers. Also, by joining LUDA’s digital ecosystem, pharmacists have more chances to get the most out of it by starting selling their pharmacy products on platforms such as e-commerce, quick commerce and marketplace.
LUDA’s partnership also enables pharmacies to sell over-the-counter (OTC) products online, provided they adhere to the guidelines set by the Pharmaceutical Society of Ireland (PSI) and complete the necessary registration. This collaboration offers a significant opportunity for pharmacies to differentiate themselves and increase their online sales, especially benefiting those that have previously focused primarily on in-store transactions. By leveraging LUDA’s platform, pharmacies can expand their reach and provide a more convenient shopping experience for customers, who can now purchase OTC medications online. This move can help pharmacies capture a larger market share in the growing e-commerce sector and meet the increasing demand for online healthcare solutions.
As part of its international expansion, LUDA Partners has been actively participating in events in Ireland, demonstrating its value and fostering partnerships to help pharmacies thrive within their digital network. Recently, the LUDA Partners team was present at the Irish Pharmacy Awards ceremony to recognise the efforts of community pharmacy and to celebrate innovation within the sector.
Looking Ahead
LUDA Partners’ arrival in Ireland marks a significant milestone in the evolution of the pharmaceutical industry. The company offers tools and support to expand online sales channels. This initiative promises to transform the pharmacy sales experience, making it more convenient, accessible and efficient to meet customer demands. It also represents a crucial step towards a more integrated online vertical, which all pharmacies can benefit from while fortifying traditional pharmacy models with more options for innovative services and delivery options in Ireland.
For more information on how to be part of LUDA Partners’ digital network, visit their website on the following link.
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