In today’s fast-moving digital world, pharmacies hold a powerful but often underused asset — patient data. From prescription orders to health product trends, this information can offer deep insights into customer needs, behaviour, and health challenges. With the right technology, pharmacies can unlock this data to build better relationships with patients, create more targeted health campaigns, and ultimately improve public health outcomes.
At Taskgo AI, we are proud to be at the forefront of this transformation. As Ireland’s first AI-driven pharmacy tool, we are pioneering how pharmacies can use artificial intelligence (AI) to turn everyday prescription data into dynamic, real-time marketing strategies.
A Feasibility Study: The Future of Pharmacy Marketing
We’re currently carrying out an exciting feasibility study that explores how pharmacies can use AI agents to learn from online patient prescription orders. These agents don’t just collect data — they learn from it. They understand trends, identify health patterns, and use that information to feed a pharmacy’s Customer Relationship Management (CRM) system in real time.
This means pharmacies can now build highly specific, niche marketing campaigns — whether via SMS, email, or social media — based on key factors like age, gender, health condition, or even the specific medications a patient orders. For example, if a surge in hay fever prescriptions is detected, a pharmacy could automatically send targeted tips, promotions, or health advice to relevant patients.
From Raw Data to Real Campaigns — In Minutes
What makes Taskgo AI truly revolutionary is how we’ve connected these learnings to an intelligent, machine-learned marketing campaign builder. This system not only pulls insights from your patients’ prescription history, but also connects with reliable public sources like the HSE, HSPC, and Met Éireann.
So, if there’s a new flu warning, an allergy season spike, or a change in public health guidelines, the system reacts. It builds a marketing strategy on the spot — choosing the right tone, message, channel, and target audience.
And it doesn’t stop there. The AI then automatically generates ready-to-use content for retail posters, emails, social media, and SMS campaigns. Within minutes,
pharmacists or marketing staff can copy and paste this content into their preferred communication channels, saving hours of manual work.
Saving Time, Cutting Costs, and Boosting Health Outcomes
For busy pharmacies, this technology is a game-changer. It removes the guesswork, reduces time spent on planning and design, and eliminates the need for expensive outside marketing teams. At the same time, it ensures that patients receive timely, relevant, and helpful health information — all based on real data and current events.
By using AI to connect patient insights with public health trends and marketing tools, Taskgo AI empowers pharmacies to act faster, communicate better, and operate smarter.
Leading the Way in Irish AI Innovation
We’re proud to say that Taskgo AI is Ireland’s first AI tool built specifically for pharmacies — designed, developed, and tested with the unique needs of the Irish healthcare system in mind. Our goal is to help pharmacies move from reactive to proactive care, using smart technology to make marketing not just easier, but more meaningful. Whats better is that its being pioneered by Irish registered pharmacists working every day on the front line.
This feasibility study is just the beginning. As we continue to learn and adapt, Taskgo AI will become an even more powerful partner for pharmacies across Ireland, helping them turn patient data into healthier communities.
To learn more about how Taskgo AI can support your pharmacy’s marketing goals and unlock the full potential of your patient data, visit www.digitalpharmacy.ai. You can request a free demo to see how the platform works in real-time. It’s never been easier to bring intelligent, time-saving technology into your pharmacy.
About the Author
Adam Esa is a superintendent pharmacist in Ireland and the director of Taskgo AI. He has previously founded and exited multiple health tech ventures, including a pharmacy-focused health tech education company within the United Kingdom.
Written by Adam Esa MPSI MPHARM MBA aesa@localpharmacy.ie
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