Community pharmacy is often the starting point for many when it comes to fertility and pregnancy. Infertility is a public health concern and as such, utilisation of pregnancy and fertility services is prevalent, and the role of the pharmacist and the wider pharmacy team.

Pharmacists can assist customers by providing education on infertility causes, referrals, nonpharmacologic and pharmacologic management options, and the OTC options.

For those trying for a baby, there are some essentials that can really help to support them.

The Finalists in this Category are:

Proceive® Trimester 1

Proceive® Trimester 1 is designed to support mother and baby with optimal nutrition levels during the first trimester. For mother nutrients support the regulation of hormonal activity, energy levels and reduce tiredness and fatigue. While for baby this is a time of rapid growth, nutrients focus on cell division, neural tube development and bone development. The Proceive team goal is to provide the most functional, innovative products to customers, as such they are continually reviewing the latest scientific research. With their latest update, they have further improved the bioavailability of a number of nutrients and certified the Proceive® Pregnancy range as Vegan.

Proceive Trimester 1 is a comprehensive, scientifically formulated pregnancy supplement tailored for weeks 0-12 of pregnancy. For mother nutrients focus on the regulation of hormonal activity, energy support as well as tiredness and fatigue. While for baby this is a time of rapid growth, nutrients focus on cell division, neural tube development and bone development.

Pregnacare Max

Pregnacare Max is the ultimate pregnancy support in the Pregnacare range. Specially formulated by experts to be our most optimal and comprehensive pregnancy supplement – ideal for mums to-be who want the maximum nutritional support during pregnancy.

• Innovative formula with 21 vitamins and minerals, plus Omega-3

• Includes the recommended 400µg folic acid incorporating the advanced form L-Methylfolate and 10µg vitamin D

• Also includes 500mg calcium to help maintain normal bones and teeth

• Capsules provide Omega-3 fatty acids300mg DHA and 60mg EPA.

RSP ¤44.99

SURESIGN 6 day early twin midstream pregnancy test

SURESIGN 6 day early twin midstream pregnancy test detects elevated levels of the pregnancy hormone, HCG, in the urine. HCG occurs naturally in the women’s body but will increase greatly if an egg is fertilised, resulting in pregnancy. Due to the high sensitivity of this test it can be carried out as early as 6 days prior to a missed period.

A 24-hour customer service telephone number is included on all SURESIGN branded retail packaging assisting the end consumer with any queries they may have regarding any product. Retail boxes can also be placed horizontally or vertically to minimise or maximise space accordingly.