The outlook for cough, cold and flu products is favourable, according to the most recent market research, with most categories projected to expand consistently in volume terms. Overall demand should remain buoyant as life in Ireland continues on a normal path with exposure to pathogens and environmental pollutants that cause common or seasonal respiratory illnesses and allergies.

The Finalists in this Category are:

VIVIO® Junior Cough Syrup

VIVIO® Junior Cough Syrup is a 100% natural and preservative free cough syrup, specifically formulated for Children 1 year+ for both dry and congested cough. The exclusive formula has a soothing and delicious taste thanks to the natural honey and strawberry. The added marshmallow extract reinforces the soothing and calming properties of the syrup due to its natural mucilage properties.

Dry cough: VIVIO® Junior Cough Syrup forms a protective film on the throat, thanks to the xanthan gum and arabic gum action, which protect the throat from the contact of irritant or infectious agents, relieving its irritation and keeping it hydrated and lubricated.

Congested cough: VIVIO® Junior Cough Syrup also hydrates and reduces the thickness of the mucus thanks to the cane sugar, which stimulates saliva and increases the water content in the mucus to make it more fluid and easier to clear. Free from artificial colours, flavours or sweeteners.

Solpa Cold & Flu Multi Relief

In September 2023, Perrigo launched an exciting new product into the Cold and Flu market, Solpa Cold & Flu Multi Relief, available in both Capsules and Sachets. This is a new product launch with a difference; a unique triple active formulation to Relieve All cold and flu symptoms.

Now it’s time to differentiate and satisfy a large cohort of consumers looking for an effective solution to Relieve All cold and flu symptoms; stemming from a brand strongly associated with fast acting, effective and long-lasting relief.

Solpa Cold & Flu is a triple active formulation that works together on the most common cold & flu symptoms: runny nose, headache, sore throat, muscle ache and cough. The 3 key active ingredients together Relieves All Cold & Flu symptoms, with:

• Paracetamol: a pain reliever and helps reduce temperature

• Guaifenesin: an expectorant to help loose phlegm

Bronchostop 5in1

Introducing, NEW Broncho 5in1 MultiSymptom Action Syrup for all coughs associated with a cold to relieve: dry cough, chesty cough, sore throat, hoarseness and throat dryness. The team behind this product lent on the successes of Bronchostop (THR) and Bronchostop Junior (MD) to develop a product that not only targets cough but sore throats; often the first sign of a cough.

Broncho 5in1 Multi-Symptom Action Syrup has a unique formulation, fuelled by natural ingredients** working together for relief at all stages of the cough cycle, soothing the cough reflex linked to a chesty cough*

Broncho 5in1 Multi-Symptom Action Syrup for all coughs including sore throat*

• Natural ingredients: Marshmallow, Icelandic Moss & Hyaluronic Acid

• Free from lactose, GMO’s, gluten and alcohol

• Lemon and lime flavour with a touch of menthol

• Available in 120ml & 200ml bottles

Benylin® Day & Night Tablets

BENYLIN® DAY & NIGHT tablets are the only cold/flu remedy to offer 24 hour relief with tablets specifically designed for Day and Night.

Each white tablet contains 500mg Paracetamol and 60mg Pseudoephedrine hydrochloride.

Each blue tablet contains 500mg Paracetamol and 25mg Diphenhydramine hydrochloride.

During the day the white tablet relieves fever and decongests the nose. During the night the blue tablet helps relieve cold symptoms for a better night’s sleep.

The product is the only day & night tablets for 24 hour cold and flu relief, and the consumer-friendly packaging clearly demonstrates which tablets are for each occasion, day and night.

Benylin is supported in-store each winter season with brand assets and POS materials as well as TTL media campaign.