Baby care and child-specific products have an important role to play in pharmacy particularly in Ireland as birth rates here are currently higher than the EU average.
The birth rate in Ireland remains relatively high this year with 14.4 babies born per 1,000 residents compared to an average of 10.1 in the rest of the EU.
By offering good advice from birth onwards, pharmacy teams can play a vital role in helping parents deal with the many self-limiting ailments that occur during childhood. These conditions range from colic to paediatric cold and flu.
The Finalists in this Category are:
Matchstick Monkey
Matchstick Monkey was born when new mum, Katie Windridge couldn’t find anything to ease her baby, Minnie’s teething pain. At just one-month-old, Minnie’s pain was constant. She wouldn’t settle and no one was getting much sleep. Minnie refused every teething toy, and Katie’s fingers hurt from being bitten when she tried to apply teething gel. After nursing yet another bleeding finger, Katie realised there had to be a better solution. Inspired by her daughter’s love of monkeys, the original designs for Matchstick Monkey were created. You can soothe your baby’s sore gums as well as care for their new teeth. Soft, safe teethers with a variety of textures. Ergonomically designed to help your baby hold from a young age. Features include: • Teething gel applicator – a fun soft textured teether • Toothbrush bumps soft and kind to baby’s gums • A hygienic approach to applying teething products • FDA approved food grade silicone • BPA free non-toxic and environment friendly • Made with BioCote® Antibacterial Protection • Dishwasher and steriliser safe and fridge friendly.
MAM Easy Start AntiColic 260ml Bottle
The MAM Easy Start Anti-Colic 260ml Bottle is the ideal bottle for an easy switch between breast and bottle, thanks to the patented SkinSoftTM teat that is silky soft and provides a familiar feel for babies. Market Research confirmed that 94% of babies accepted the teat, making it perfect for when mum wants to be a bit more flexible*. (*Market Research 20092017, 2023, tested with 1508 babies).
The patented vented base of the MAM Easy Start Anti-Colic bottle ensures that babies can drink calmly and relax. The ventilation holes in the base, regulate pressure balance and airflow and as the bottle ventilates via the bottom, milk flows undisturbed without air bubbles, feeding without interruption. The result means no more air swallowing, more relaxed drinking, and more quiet nights.
MAM engages in not only in-store displays and gondola end kits with partner pharmacies and grocery stores, but also tries to raise awareness of beneficial product USPs with the help of informative press drops, press releases in publications & digital mummy pages.
Calpol Vapour Plug & Nightlight
Calpol has a range of products to treat the symptoms of a cold, not just the fever. For those night time sniffles…try Calpol Vapour Plug & Nightlight for a comfortable night’s sleep.
Calpol Vapour Plug & Nightlight is an electrical plug-in device suitable from 3 months plus. The device comes with 3 refill pads and further ones can be purchased in packs of 5 or 10. Refill pads emit a blend of Aromatic Oils, including lavender, chamomile, menthol, camphor and eucalyptus.
The plug and refills help to clear and ease breathing and provides up to 8 hours night-time comfort relief. The nightlight emits a soft orange light to help comfort your child and aid a more restful sleep, also helping to guide you in the room so that you don’t disturb your sleeping child.
Calpol’s range of products is supported in store on a quarterly basis with a wide range of brand assets and POS materials provided.
Sudocrem Antiseptic Healing Cream
Trusted by families since 1931, Sudocrem Antiseptic Healing Cream has been parent’s simple, effective skin-care ally for over 90 years. Great for soothing and treating nappy rash symptoms, its gentle formulation is clinically proven to soothe and heal your baby’s delicate skin from birth. A truly versatile product, Sudocrem Antiseptic Healing Cream is a family favourite when it comes to their skincare needs.
Sudocrem Antiseptic Healing Cream is licensed to treat a range of skin conditions including nappy rash, cuts & grazes, eczema, acne, minor burns, sunburn, bedsores & chilblains. Always read the label.
