Winning their first Award of the night was CarePlus Pharmacy Network and the Easolief DUO Business Development (Chain) Award for their Baby Club project.
The introduction of the CarePlus Baby Club has tackled numerous challenges, including brand loyalty and brand differentiation. The creation of the Baby Club, from the free gift to the monthly exclusive offers and e-newsletters, to baby events, to the Care+Conversations podcast and content on social media and website, has provided a safe space and support network for parents within communities to feel as though there is support, not only in their local CarePlus Pharmacy, but beyond that and online.
The CarePlus Pharmacy Network team are continually learning and progressing all the time from customer and member feedback, putting the customer first, while also adapting to market change and sustainability initiatives.
James Turner commented on behalf of CarePlus Pharmacy Network, “CarePlus Network re-launched our baby category and baby club earlier this year with a whole new motivation behind it and so it is fantastic to receive this Award tonight in recognition of the work that has gone into that.
“The entire team has put a lot of hard work and thought into this project and really worked towards creating better outcomes for parents and for our communities that rely on the baby category.
“When you put that level of effort into work on a daily basis it can feel ‘normal’ and it sometimes is easy to forget the impact you are making to people’s lives and so these Awards have really brought to the fore the excellence and dedication being carried out and the benefits felt across communities in Ireland.”
