Specialist eCommerce agency, Magico and partner platform, AB Commerce are hosting their 2023 Summit at the Glasson Lakehouse, Athlone on Thursday, March 9th. Their core focus at this year’s event is on Growth. How Retailers can achieve sustainable growth in 2023 and beyond will be delved into, through interactive presentations and practical advice from a panel of leading industry speakers.
Pivotal retail strategies including customer service, customer retention, email marketing and the latest technologies encompassing artificial intelligence, fulfillment and integrations, among many others will be discussed and dissected.
Orla Cooney, COO of Magico enthused, “We love to meet our Retailers and even better is when our Retailers meet our Retailers. The Magico AB Commerce Retailer event is a fantastic opportunity to get together with Retailers and Partners for a day of learning, networking and sharing experiences.”
With 87% of consumers spending less time, or completely abandoning brands that provide lacklustre customer service, this is an area that requires intense scrutiny. When customers have questions about choosing sizes, or tracking a shipment they want help, and quickly. Live Chat is an excellent way to stay connected, and excel at customer service. Shane O’Leary from Chatify will share how to convert your live chat into a sales boosting, customer service tool, in the creation of a personalised shopping experience, ultimately optimising upsell capabilities.
At the heart of customer retention is knowing your customer. Orla Cooney, COO of Magico and Erin McGrath, Head of Design will guide attendees in stepping out of their retailer shoes, examining who their customers are and how a customer base may have changed recently. Assessing a customer’s shopping experience when visiting their online store is also key, questioning, are they being served? Retailers that listen and speak to their customers have a distinct advantage.
Online store growth can cause fulfilment challenges and Wave Order Management System has developed a solution to prime businesses for growth, bringing the efficiencies of technology to traditional operations. Ciaran Crean, from Wave OMS will advise on how eCommerce and B2B orders can be fulfilled with maximum speed and minimum cost per order, making it the transformative SAAS solution for supercharging Pack, Pick & Ship in organisations of all sizes.
AB Commerce Integrations with Klaviyo and Mailchimp will be spotlighted by Magico’s Jillian O’Leary, in reviewing the importance of standing out from your competitors when it comes to email marketing and communications.To compliment, Orla Cooney advises on retention tactics and the brevity of building loyalty to ensure customers continue returning, all the while learning more about the platform’s integrations with Azprial and Yotpo.
ChatGPT, launched in November 2022, is a natural language processing tool driven by AI, taking the world by storm. Paul Walshe from Adhere Digital will enlighten attendees on the groundbreaking technology that is ChatGPT and its potential influence on the online world in the future.
For more information on the Magico AB Commerce Summit 2023, please contact:
Jennifer Magee jennifermageepublicity@gmail.com and/or see www.magico.com for further details.
