Broncho 5in1 scooped their second award winning the Best Marketing/Training Campaign for 2024..
The cough category has not developed the same way as other categories, there are a lot of single indication SKUs; dry cough, chesty cough cluttering the category. While this may be beneficial for other categories it doesn’t apply to cough as coughs tend to change during the cycle; start with a sore throat which then becomes a dry cough and then a chesty cough.
72% of people don’t know what type of cough they have. Introducing, NEW Broncho 5in1 Multi-Symptom Action Syrup for all coughs associated with a cold to relieve: dry cough, chesty cough, sore throat, hoarseness and throat dryness. We lent on the successes of Bronchostop (THR) and Bronchostop Junior (MD) to develop a product that not only targets cough but sore throats; often the first sign of a cough.
Sinead Kingston, Brand Manager, Perrigo
“Excellent marketing / social media campaign to improve brand awareness which has really driven sales”
“A great product that targets all types of cough, strong advertising from brand to support this launch”
