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Irish Pharmacy News

Best Launch of the Year 2021

Robyn Maginnis by Robyn Maginnis
15 April 2021
in Product News
0
Best Launch of the Year 2021

Having launched in January of 2020, Perrigo’s Nytol One-A-Night won the Best Launch of the Year category at the 2021 OTC & Retail Pharmacy Product Awards. “There’s no competition for this OTC medication and it’s great to see it as an addition to the pharmacy backwall,” commented one of the judges.


Perrigo launched Nytol One-A-Night in January 2020 and it is now Ireland’s no 1 sleep aid brand. Nytol One-A-Night is available over the counter in pharmacy to help customers suffering from temporary sleep disturbance. Nytol One-A-Night can be taken for up to 7 nights to help get the sleep pattern back on track. Each tablet contains 50mg Diphenhydramine Hydrochloride, which can help those suffering from temporary sleep disturbance.

“This is a great product, which has been backed by a strong advertising campaign. It enjoys a high degree of customer loyalty – Supplier support is excellent from POS to training packages for pharmacies; a key driver in the OTC category in pharmacy” Judges comments

Catherine O’Connor, Brand Manager, Perrigo
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