Broncho 5in1 took home the accolade for Best Launch of the Year.
The cough category has not developed the same way as other categories, there are a lot of single indication SKUs; dry cough, chesty cough cluttering the category. While this may be beneficial for other categories it doesn’t apply to cough as coughs tend to change during the cycle; start with a sore throat which then becomes a dry cough and then a chesty cough. 72% of people don’t know what type of cough they have.
Introducing, NEW Broncho 5in1 Multi-Symptom Action Syrup for all coughs associated with a cold to relieve: dry cough, chesty cough, sore throat, hoarseness and throat dryness. We lent on the successes of Bronchostop (THR) and Bronchostop Junior (MD) to develop a product that not only targets cough but sore throats; often the first sign of a cough.
Charlie Rickard, Customer Activation Manager, Perrigo
“With it’s clear messaging, Broncho 5in1 puts itself out there as the one-stop shop for your cough relief needs. Bronchostop as a brand is very well respected, and has risen to a top seller every winter. The addition of this multi-relief SKU to the range, can only enhance its appeal”
“Brilliant addition to the category. Excellent support. Clear training for pharmacy team and clarity of use for the patient. Targeted cough and sore
