Irish brand Active Iron won
the category for Best Irish
Pharmacy Brand.
Active Iron is an iron supplement with a ground-
breaking new method of delivering iron. Active Iron is
clinically proven to increase iron levels by 94% whilst
helping to avoid the common side effects of iron.
Women living with low iron levels is a global problem
affecting 1 in 4 women, with monthly periods being
the leading cause of iron loss worldwide. For this
reason, Active Iron are focused on supporting
women’s health and supplement needs across
Ireland through their campaign ‘Better Days. Period’.
Active Iron is now recognised as a leading iron
supplement in Irish pharmacy as they continue to
put Irish women’s health needs at the heart of their
brand campaigns.
In an increasingly borderless world, many consumers
are favouring Irish pharmacy brand products.
Research has shown that a brand’s country of origin can be as
important as other purchasing criteria such as price and quality
with many Irish pharmacy shoppers wanting to support local
businesses, finding local more trustworthy and more attuned to
their needs and wants.
To view all winners click here
