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Irish Pharmacy News

Best Cough, Cold and Flu Product

Robyn Maginnis by Robyn Maginnis
26 March 2024
in Latest, Product News
0
Best Cough, Cold and Flu Product

BENYLIN® DAY & NIGHT came out on top within the 2024 Best Cough, Cold and Fly Product category.

BENYLIN® DAY & NIGHT tablets are the only cold/flu remedy to offer 24 hour relief with tablets specifically designed for Day and Night.

Today’s hectic lifestyle means cold sufferers often don’t have the opportunity to take time out from their busy lives. BENYLIN® DAY & NIGHT tablets unique offering helps consumers to keep going throughout the day by relieving their symptoms, while the night tablet relieves cold symptoms and so aids a better night’s sleep. The product is the only day & night tablets for 24 hour cold and flu relief, and the consumer-friendly packaging clearly demonstrates which tablets are for each occasion, day and night.

Benylin is supported in-store each winter season with brand assets and POS materials as well as TTL media campaign.

Niamh Sugrue, Commercial Marketing Lead, Kenvue

“is a great product for alleviating cold/flu symptoms, enabling people to”

avoid suffering from symptoms of viral illness and continue with their normal daily lives (relatively) unaffected by the symptoms thanks to the product. Handy that it helps with both day time and night time. Helps aid sleep which is vital for recovery from cold/flu. Good value for money”

“A great product that clearly sets out the time each tablet should be taken. Brilliant to have an option for people who do not want medication that will make them drowsy during the day yet gives them the option to have a medication that will help them to sleep at night, without having to buy a second product”

Judges Comments

Tags: OTC
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