Allcare Pharmacy is set to reach hundreds of thousands of radio listeners across Ireland as the new sponsor of The Ray D’Arcy Show on RTÉ Radio 1.
The show, which will air on weekdays from 3 p.m. to 4.30 p.m., will feature 25 10-second stings each week. Each sting will highlight all the great things customers and patients experience in Allcare community pharmacies across the country.
As part of the deal, Allcare will also have credited promotions on RTÉ’s other highest-rated shows including Morning Ireland, Today with Sean O’Rourke, Liveline, The Ryan Tubridy Show, Saturday with Cormac Ó hEadhra and Sunday with Miriam.
“Allcare is a well-loved Irish pharmacy brand supporting families in communities across Ireland,” said Siobhán Flynn, Marketing Director at Allcare Pharmacy. “Our partnership with The Ray D’Arcy Show, which is listened to in communities across the country, is a perfect fit for us.”
“Investing in the brand through this media partnership is one of the many exciting and innovative developments we are rolling-out in 2019.”
Allcare Pharmacy is now the largest Irish-owned pharmacy group. It recently expanded the Allcare network through the acquisition of the Bradley group of pharmacies and is planning continued growth through new franchises and acquisitions.
