There are many skin conditions that can affect babies, ranging from dermatitis, eczema, cradle cap and prickly heat which can be treated effectively with OTC products. These can have a big impact on not only babies but concerned parents. The community pharmacy is the first place they will turn to for advice on selecting the best products and how to manage these conditions.
Consumers are very much concerned not only about what they feed to their baby but are also equally concerned about what they are applying on their baby’s skin. People prefer products which are chemical free and full of natural/organic ingredients for their children. Millennial parents are much more concerned about the ingredients that are being used in the baby skin care products.
Product innovation, attractive packaging, impact to the customer, unique selling point, and manufacturer support are all important if a baby product is to be successful in an already saturated marketplace.
- Mustela Stelatopia Balm
- ABCDerm Péri-oral
- RELIFE Relizema spray&go – zinc + panthenol
- Elave Sensitive Sun Paediatric SPF50+
View the Best Baby Skincare finalists below:
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