AYA, a leading name in the health and wellness supplement space, is proud to announce the extension of its partnership with Irish International Rugby Player Robbie Henshaw for an additional three years. Having first joined the brand in 2023, Robbie will continue to serve as the official brand ambassador through 2028, reinforcing the shared commitment to promoting health, fitness, and overall well-being.
Robbie Henshaw, known for his sporting achievements, has been an integral part of AYA’s journey over the past two years. Through inspiring collaborations, engaging campaigns, and authentic endorsements, Robbie has helped elevate the brand’s presence within retail pharmacies and impact within the wellness community. The renewed partnership solidifies the mutual success and continued vision of both parties.
AYA is six years in market and has seen double digital growth every year since launch. Last year +37% growth. It is the number one vitamin brand in Allcare and Hickeys and is sold in over 1500 pharmacies nationwide.
“We are excited to extend our partnership with Robbie Henshaw for another three years,” said Jackie Kelly, Business Development Director of Uniphar. Robbie’s passion for wellness and dedication to excellence have played a crucial role in AYA’s brand’s growth within pharmacies over the last two years. We look forward to continuing this successful collaboration and inspiring even more people on their health and fitness journeys’’.
As part of the extended agreement, Robbie Henshaw will remain a key figure in marketing campaigns, social media promotions, and upcoming product launches. Robbie will continue to share his personal experiences using AYA’s products, offering fans and followers a genuine perspective on their benefits.
Robbie Henshaw comments on partnership, “I am honoured to continue my partnership with AYA. Since 2023, I have seen firsthand their dedication to quality and innovation in the wellness space. Being a professional athlete requires stamina, concentration, and a very intense training regime, AYA’s vitamins help me to keep on top of my health and well-being. And I’m excited to keep working together to motivate and empower individuals to prioritize their health and well-being too.
“We were delighted to have brought AYA and Robbie together two years ago, and their three-year extension proves our belief that when excellence meets excellence in authentic partnerships, everyone wins!” – commented Trevor Twamley, CEO of Sport Endorse.
AYA an Irish owned company is committed to delivering only the highest quality food supplements and vitamins to support health and well-being for all the family. The range of 44 products caters for adults, children, and babies. Exclusive to Irish pharmacy AYA is widely available across the country including Allcare Pharmacy, Life Pharmacy, Hickeys Pharmacy, McCauley Pharmacy, and other leading Groups and Independent Pharmacies, where staff are trained to give advice and guidance on appropriate products. AYA’s research-backed products are formulated by scientists to deliver noticeable health benefits to customers and are gluten-free and vegan-friendly or vegetarian.
The distinctive blue bottles of AYA’s adult range reflect the iconic apothecary of the old world, with contents that have been formulated based on the latest cutting-edge research. While many of AYA’s colourful kids and baby range are unique products that contribute to the overall development in healthy children, and others help to support certain requirements or conditions.
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