Effective marketing & training campaigns have a way of sticking with people, because they make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity and personality.
Marketing and training campaigns are the perfect way to reach customers, clients, and leads. They can be the game-changing move. Producing campaigns with a series of touchpoints will grab someone’s attention better than a single advertisement. With a need to break through the clutter when promoting a product, an effective marketing and/or training campaign can do that for you.
The Finalists in this Category are:
This campaign gave this usually ‘hidden’ category a new lease of life and a prime position within the store with features like a revolving eye and lit up shelves.
Solpa Cold & Flu Multi Relief
In September 2023, Perrigo launched an exciting new product into the Cold and Flu market, Solpa Cold & Flu Multi Relief, available in both Capsules and Sachets. This is a new product launch with a difference; a unique triple active formulation to Relieve All cold and flu symptoms.
Now it’s time to differentiate and satisfy a large cohort of consumers looking for an effective solution to Relieve All cold and flu symptoms; stemming from a brand strongly associated with fast acting, effective and long-lasting relief.
‘When I’m suffering from a cold or flu, I experience many different symptoms; aches, pains, fever, cough, swelling…all leave me feeling miserable. I wish there was an easy solution, strong enough to tackle all my symptoms to help me get on with my life.’
Introducing, NEW Solpa Cold & Flu. We’re simplifying the consumer offering with one solution for All cold and flu symptoms. We’re bringing a leading adult pain brand, Solpa-Extra, to cold and flu with triple active ingredients that Relieves All cold and flu symptoms.
Bronchostop 5in1
The cough category has not developed the same way as other categories, there are a lot of single indication SKUs; dry cough, chesty cough cluttering the category. While this may be beneficial for other categories it doesn’t apply to cough as coughs tend to change during the cycle; start with a sore throat which then becomes a dry cough and then a chesty cough.
72% of people don’t know what type of cough they have.
Introducing, NEW Broncho 5in1 Multi-Symptom Action Syrup for all coughs associated with a cold to relieve: dry cough, chesty cough, sore throat, hoarseness and throat dryness. We lent on the successes of Bronchostop (THR) and Bronchostop Junior (MD) to develop a product that not only targets cough but sore throats; often the first sign of a cough.
HYLO® & OPTASE®
Scope is a trusted supplier of both HYLO® & OPTASE® eyecare brands which are used in the management of Dry Eye Disease, Blepharitis and Meibomian Gland Dysfunction (MGD). Scope recently partnered up with totalhealth pharmacy to pilot an eyecare category marketing campaign focused on bringing eyecare products from behind the dispensing counter out to the shop floor. This will allow self-selecting customers to better understand what eye drop they need to treat their mild, moderate or severe Dry Eye symptoms.
This campaign gave this usually ‘hidden’ category a new lease of life and a prime position within the store with features like a revolving eye and lit up shelves.
